Analysis Skys ITV Bid Is A HeadScratcher For Some, But There Is Logic To The $2B Deal
News Source : Deadline
News Summary
- ITV told shareholders that Sky has made a £1.6B bid for its media and entertainment division.
- A formal deal remains weeks, if not months away, but a source familiar with the talks said there is “goodwill and momentum” Sky sees ITV as complementary, bringing together the UK’s biggest free-to-air commercial broadcaster with the top pay-TV platform.
- For both parties, bigger is seen as better in a world in which they are competing for viewers, and therefore revenue, with global giants like YouTube and TikTok.
Uncertainty over ITVs future has been one of the dominant themes of 2025. Famed for launching Downton Abbey, the network has been courting sale interest for well over a year, but for all the industr [+7752 chars]
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