News Summary

• The 2025 ELLE China Style Awards were held under the theme "Infinite Waves" The event marked the 80th anniversary of ELLE Magazine and its first edition in Sanya.
• The event dominated Weibo's entertainment charts with record-breaking engagement, amassing billions of views and millions of interactions.
• It also drew strong viewership on live streams and gained widespread traction on Rednote, Douyin, and WeChat, underscoring its significant cultural impact and audience reach nationwide.
• The concept embodies ELLE's enduring values of optimism, confidence, and independence, while also highlighting the brand's continued evolution from a print publication to a leading multimedia platform centered on creativity and human connection.