News Summary

• MSNBC is set to officially change its name to "My Source News Opinion World," or MS NOW, on Nov. 15.
• The drastic rebranding comes after Comcast spun off its cable assets into a new company named Versant.
• "Rebranding a legacy media giant like MSNBC to MS NOW is a bold and risky move," branding expert and Motto CEO Sunny Bonnell said.
• Johns Hopkins University professor Michael D. Cohen, Ph.D., believes a rebrand needs to "have a customer-focused reason," a "point" and it’s a bonus if the new name is actually an upgrade.