ESPN to Discontinue ESPN Bet Amid DraftKings Partnership

Image for article ESPN to Discontinue ESPN Bet Amid DraftKings Partnership
News Source : Adweek

News Summary

  • ESPN and Penn Entertainment have mutually agreed to end their partnership, effective Dec. 1.
  • ESPN Bet will be rebranded to theScore Bet, with its debut set to coincide with the launch of sports betting in Missouri.
  • The wind-down comes as ESPN Bet, despite the ESPN branding, lagged behind other online sportsbooks, ranking outside the top five sports betting apps among users.
  • ESPN, not looking to exit the sports betting business altogether, announced a new deal with DraftKings, which sees it become the sports network’s exclusive official sportsbook and odds provider.
ESPN is no longer hedging bets on its online sportsbook, ESPN Bet.The sports network on Thursday announced that it and Penn Entertainment have mutually agreed to end their partnership, effective De [+2200 chars]

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