Amazon Inks iHeartMedia Deal for Programmatic Ads, Expanding Push Into Audio

Image for article Amazon Inks iHeartMedia Deal for Programmatic Ads, Expanding Push Into Audio
News Source : Variety

News Summary

  • iHeartMedia is the biggest radio broadcaster, operating more than 870 owned stations in 160 markets.
  • The expanded partnership with iHeartMedia comes after Amazon landed a similar pact with Spotify covering programmatic ad inventory.
  • Amazon DSP is powered by “trillions” of first-party data points and “advanced clean-room technology,” according to the ecommerce giant.
  • On the video side, Amazon this year has been busy signing up DSP partners, inking recent pacts with Netflix, Disney and Roku.
Amazon is letting advertisers get their audio spots in front of more ears through an expanded pact with iHeartMedia for programmatic ads.Under the deal, users of the Amazon DSP (demand side platfor [+2032 chars]

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