Bollywood stars are skipping OTT screensbut cashing in behind them
News Source : Livemint
News Summary
- Hrithik Roshan recently announced a content vertical that will produce a web original for Amazon Prime Video.
- Shah Rukh Khan, Anushka Sharma and Alia Bhatt are other mainstream actors following this path.
- For actors, it’s a strategic move: they stay relevant, experiment with unconventional stories, and diversify their portfolio.
- For OTT platforms, these shows offer a cost-effective way to attract subscribers—especially if the star's fan base extends beyond cinema.
Top film stars may have largely refrained from acting in web series or OTT (overthetop) originals, continuing to rely on the charm and scale of theatrical releases. Yet, that hasnt stopped them fro [+3527 chars]
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