Green Ventures Are Changing The Rules Of Entrepreneurship
News Source : Forbes
News Summary
- Companies that weave sustainability into their DNA are up to 40% more confident in their financial outlook for the next year.
- 68% of companies see better employee recruitment and retention; 63% have an enhanced brand; and 43% experience better innovation in new products and services.
- Green ventures aren’t just about compostable coffee cups and solar panels.
- Increasingly, they’re driven by cutting-edge tech.
- Reducing harm, yes, but also reimagining entire business models with technology at the helm.
Not too long ago, going green meant slapping a leaf icon on your packaging and calling it a day. Sustainability was a side dish nice to have, easy to ignore. A glossy page in a brochure. A marketing [+5773 chars]
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