News Summary

• Rich’s north star is keeping the business under 100% family control, as he says, “to have the freedom to make decisions quickly and move ahead with more speed” His father, Bob Sr., invented the first non-dairy whipped topping in 1945, three years before the better-known (and dairy-based) Reddi-Wip came to market.
• The company expects to grow annual revenue to $10 billion by 2030, and the plan to get there includes more “breakthrough” products designed for restaurants and wholesalers.