Taylor Swifts New Album Lessons On Building A Global Brand

Image for article Taylor Swifts New Album Lessons On Building A Global Brand
News Source : Forbes

News Summary

  • Taylor Swift’s latest record, The Life of a Showgirl (October 3, 2025), is another reminder that Swift is not only a musician but also one of the most sophisticated brand architects of our time.
  • What began as a surprise announcement at midnight has evolved into a global event that merges art, fandom, commerce, and storytelling.
  • Swift has built a model that combines emotion, narrative, and precision marketing into a phenomenon powerful enough to move markets, inspire brands, and shape culture.
This Swift era is defined by one striking choice the color orangegettyBy David LpezLpez, Associate Professor of Marketing at EsadeWhen Taylor Swift releases an album, the world doesnt just [+8093 chars]

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