News Summary

• Financial institutions face a perfect storm of technological disruption, shifting consumer behaviors, and intensifying competitive pressures.
• By 2026, FIs will see human visits to their websites drop by 20% while machine-initiated traffic surges by 40%.
• Consumers will increasingly rely on AI agents for queries such as “best mortgage rates” or “how much to save for retirement.” To compete in this zero-click world, banks must invest in machine-readable content, real-time APIs, and transparent pricing.