Cluelys Roy Lee on the ragebait strategy for startup marketing | TechCrunch
News Source : TechCrunch
News Summary
- Cluely’s Roy Lee told TechCrunch Disrupt 2025 that not everyone is cut out for viral marketing.
- “If you’re not in deep tech, then you need to low-key deep focus on distribution,” he said.
- Cluely grew famous this April with a viral claim that its undetectable windows could “help you cheat on anything” In a matter of months, the company had raised $15 million from Andreessen Horowitz.
Cluelys Roy Lee has a message for startup founders you should be thinking harder about how to go viral.Generally, if youre not in deep tech, then you need to lowkey deep focus on distribution, [+2170 chars]
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