News Summary

• Accor Group Deputy CEO Jean-Jacques Morin said the Middle East was the first region to recover from the pandemic.
• Morin discussed Accor's focus on using artificial intelligence to address labor shortages and elevate the quality of hotel jobs.
• He outlined strategies to boost loyalty through unique experiences tied to major live events, and noted the industry's resilience despite geopolitical challenges.
• He forecast continued growth driven by a rising global middle class.
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