News Summary

• Prospecting is one of the most critical but time-consuming tasks in sales.
• Researching prospects and personalizing outreach can easily consume hours each day.
• AI prospecting tools promise to automate much of this work, but to be effective, they must integrate directly with a CRM.
• Without deep CRM integration, AI outputs can create duplicates, fragment your data, and break reporting.
• In this post, we’ll explain when to use AI Prospecting tools, how to evaluate them, and how to choose the right one for your business.