News Summary

• MTV has been losing credibility for years, and it’s devolved into a dumping ground for B-grade reality shows.
• David Ellison has an opportunity to step back and try to reimagine MTV as a new destination outside the confines of a linear TV network.
• The music space is now siloed with increasingly predictive and boring algorithms.
• Maybe there is a way to shake up at least a corner of the huge music market like we did back in 1981, when I was just the marketing guy arriving at the start-up that would become MTV.