News Summary

• Loop marketing is HubSpot's framework for growth in the AI era.
• Unlike traditional linear funnels, loop marketing operates as a continuous cycle with four stages.
• Each cycle contributes to the next, increasing your growth speed over time.
• Consider inbound as your foundation and loop as the engine for success in an AI-driven world.
• You don't need to tear down your inbound infrastructure to adopt loop marketing.
• The beauty of this mapping is that you can start with one stage based on your current funnel.