News Summary

• Eighty-one per cent of designers said that they believed AI dulled creativity.
• 78 per cent agreed with the statement: "Do you think AI generated creative work often feels homogenised and less likely to connect with audiences than work created by humans?"
• DIGIT Lab's survey was conducted with 500 creative professionals across industries.
• Two-thirds of creatives in Gen Z use AI tools, but just one in 10 believes that machine-made work holds genuine creative value.
• More than half of all creatives are concerned about job losses.