News Summary

• Advertising: Who Cares?
• is a movement to diagnose and respond to marketing and media's most existential problems.
• Last week, the group met for its second annual Summit at the Vue cinema in London’s Leicester Square – an appropriate venue for a volunteer coalition rallying behind traditional media.
• The group is set up across nine decentralized ‘workstreams’ led by some legendary figures from the UK advertising biz – the likes of Jenn Biggam, Denise Turner and Tina Fegent.