News Summary

• An emotional connection with fans is as important as on-field performance.
• Fans today want more than results: they want consistency, cultural identity, and values they can believe in.
• With Citizen Brands, we’ve developed a framework that helps sports leaders connect to what matters for both the individual fan (reliability, betterment and originality) and wider society.
• The top Citizen Brands generated up to 37% more revenue and saw 93% higher stock price growth over five years than their lower-performing counterparts.