OAAA president on whats driving a $10bn industry in growth mode

News Source : The Drum

News Summary

Anna Bager, president and CEO of the Out of Home Advertising Association of America (OAAA), says the industry is close to the $10bn mark.
At the heart of this growth is something uniquely OOH: its proximity to real-world moments.
While digital channels worry about platform shifts and disappearing cookies, billboards and transit screens meet audiences in the physical spaces they inhabit.
This combination – a guaranteed physical presence plus smarter data and targeting – is giving OOH a rare edge in a volatile landscape.

Outofhome is booming on the back of live sporting events, digital expansion and an industry unshaken by AI disruption, says the Out of Home Advertising Association of Americas president and CEO, An [+6349 chars]

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