News Summary

• Companies are putting AI everywhere in their marketing and product info — even if it doesn't make sense.
• Samsung brought all three of its AI brands to IFA, with Bespoke AI for appliances, Vision AI for home entertainment and Galaxy AI for its phones.
• The surge of AI branding creates another dilemma: Is AI actually worth it in the smart home?
• Are these AI-labeled features worth their often-higher prices?
• In some cases, absolutely -- especially if you want AIs trained to recognize certain faces or scan your video clips for you.
• In other scenarios, AI doesn't add much at all.