Why brands should stop overlooking their most powerful influencers customers
News Source : Hubspot.com
News Summary
- In 2025, I believe the smartest brands will be the ones who give their customers the microphone.
- I’m not saying we should ditch influencers entirely — they still have a place.
- But I do think there’s something really powerful about bringing customers into the spotlight.
- Featuring customers shows you value their support, and that matters.
- When people feel recognized, they spend more they engage, and they tell their friends.
- That kind of ripple effect feels more powerful than a stranger telling me to buy something.
Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior. And this year, one trend stood out to me more than anything else the rise of customers as [+8941 chars]
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