News Summary

• Predicting what matters in fashion was once an elite sport.
• Platforms like TikTok, Instagram and Pinterest are redefining how trends spread.
• More than 40% of global consumers purchased apparel and accessories at least three times via social media in 2024.
• With so much data floating around, fashion industry players are leaning on AI in order to remain competitive.
• "We can use AI to supercharge what we do," said Francesca Muston, chief forecasting officer at the global consumer trend forecasting company, WGSN.