News Summary

• The price for Game Pass Ultimate has increased sharply by 50%, moving from $19.99 to $29.99.
• This change marks a notable 50% increase for subscribers, meaning players will pay nearly $120 (£88.92) extra over the course of a year.
• Microsoft attributes the higher subscription cost to the expanded game library and increased benefits.
• These additions include access to third-party services like Ubisoft+ and Fortnite Crew, which the company notes are valued at nearly $20 (£14.82) a month alone.