IKEAs new U.S. strategy Amid tariffs and economic uncertainty, the furniture retailer is looking beyond the big blue box
News Source : Fortune
News Summary
- IKEA U.S. currently has 16 such locations, often in suburban strip mills like the one in Cherry Hill, N.J.
- The new, smaller stores are essentially showrooms for design consultations, after which customers can order the items selected.
- For Best Buy, having IKEA mini-shops within its stores follows its long tradition of hosting other brands including Microsoft, Google and Nest.
- Unlike some of its competitors, IKEa remains largely reliant on the physical retail experience.
IKEA is firmly etched into the minds of U.S. consumers with its mammoth, suburban big box stores, instantly recognizable along highways with their navy blue exteriors bearing the retailers name in gi [+5417 chars]
Never miss a story from us, subscribe to our newsletter