How design radically transformed a dying industry
News Source : Dsruptr.com
News Summary
- Jacek Utko is a former architect who got a job as a newspaper art director.
- He really thought newspapers were boring and bland, and that was easily reflected in the low circulation – nobody was reading them!
- His parents and friends thought he was crazy wasting his time working at a newspaper.
- Jacek and his team got people to notice newspapers again.
- And quite frankly, the designs he created made newspapers hard to ignore.
- People rushed to pick up these redesigned newspapers, often seeing others holding them and curious about the artistry and creativity they saw on the pages.
I recently wrote about the 5 powerful business insights that prove the value of design.While its incredible to see the business results on the value of design from McKinsey, Harvard, Forbes, and Ad [+6771 chars]
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