Black Friday Strategies For 2025 Learning From Last Years Winning Tactics via @sejournal, @gregjarboe

News Source : Search Engine Journal
News Summary
- Black Friday 2024 was nothing short of historic.
- U.S. online spending surged to $10.8 billion, marking a 10.2% increase over 2023.
- Global sales soared to $74.4 billion in just 24 hours – a year-over-year gain of 5%.
- Cyber Monday followed suit, hitting $13.3 billion in online sales, up $0.9 billion from the previous year.
- While overall spending is up, signals of caution in consumer sentiment suggest 2025 may see strong – if more moderate – expansion.
Black Friday 2024 rewrote the playbook for holiday retail, setting new sales records, ushering in mobilefirst shopping, and unleashing bold, creative campaigns from leading brands. With the 2025 pla [+10537 chars]