Jimmy Fallon On The Future Of Late Night And Being A Super Marketer

News Source : Forbes

News Summary

The 51-year-old comedian’s own personal brand has defined his late-night talk show.
Since joining Saturday Night Live at 24 in 1998, he has known for an inability to suppress his joyfulness.
On Brand with Jimmy Fallon is a new NBC reality competition show in the mold of Shark Tank and The Apprentice.
The winning ad campaigns will appear in real life the day after an episode airs, creating what Fallon hopes is a symbiotic relationship with brands that makes the show a profit center.

IN his 11 years as host of The Tonight Show, Jimmy Fallon has always been an idea machineconstantly dreaming up new comedy segments, new products, even entirely new programs. He once pitched NBC a dr [+6920 chars]

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