News Summary

• ByteDance hired a small team of content curators in Mexico City to introduce TikTok to the Latin world.
• Among them was a twentysomething named Jorge Reyes, who would select cooking tutorials, dance routines, soccer highlights, and other short clips to promote to the app's Spanish-speaking users.
• Because he chose many of the first videos featured on TikTok, Jorge’s tastes and instincts shaped the For You algorithm, eventually determining what hundreds of millions of future users would see.