News Summary

• The UEFA Women’s Euro 2025 brought together sport, culture and tourism in a way few countries could replicate.
• Over 650,000 fans filled stadiums across eight host cities, with an additional 500 million viewers watching on television and online.
• All but two of the 31 matches were sold out with fans coming from over 100 countries.
• For small restaurants and local bars, Euro 2025 provided a ripple effect that flowed from the stadiums to all parts of the economy.
• According to Visa, traveler numbers increased 12% year-on-year during the first week of the tournament.