From manual to AIpowered orchestration Winning Fortune 500 IT deals with ABM

News Source : Hubspot.com
News Summary
- Account based marketing (ABM) strategies identify specific target accounts first.
- Then, teams develop comprehensive marketing and sales strategies designed exclusively for those potential customers.
- ABM success drives real revenue for businesses.
- In a Forrester and RollWorks poll, personalized advertising strategies resulted in a 60% higher win rate for companies.
- 58% of B2B marketers closed larger deals after using ABM advertising.
- HubSpot ABM and other tools can help navigate that complex landscape at Fortune 500 IT companies.
Account based marketing isnt just another channel or tactic. Its a strategic approach that flips the traditional funnel. Instead of casting a wide net, ABM teams select highpropensity accounts. Fro [+30670 chars]