News Summary

• As a freelancer, it’s easy to get lost between 20 different acquisition strategies, client work, and administrative tasks of running your business.
• Without a structure in place, staying present on LinkedIn easily falls through the cracks.
• Tawni Olson told me: “For acquiring new clients, LinkedIn has been the best lever — it helps me stay top-of-mind and has directly led to both referrals and cold inquiries” And that was the final sign for me to start taking LinkedIn seriously and build a system centered around content buckets.