News Summary

• Google Ads in 2025 looks nothing like it did in 2019.
• What used to be a hands-on, keyword-driven platform is now powered by AI and machine learning.
• Automation brings a lot to the table: efficiency at scale, smarter bidding, faster launches, and less time spent tweaking settings.
• But left unchecked, automation backfires.
• Hand over the keys without guardrails and you risk wasted spend, irrelevant placements, or campaigns chasing the wrong metrics.
• We’ll look at where automation shines, where it falls short, and how to design a hybrid setup that leverages both scale and strategic control.