Big Media Companies Spent $210 Billion on Content in 2024, Led by Comcast, YouTube and Disney
News Source : Variety
News Summary
- Comcast/NBCUniversal held the No.
- 1 spot on KPMG’s ranking of 2024 content spending among the biggest players, with an outlay of $37 billion.
- YouTube ($32 billion), Disney ($28), Amazon ($20 billion) and Netflix ($17 billion) The shift toward user-generated content and ad-supported models are poised to drive further content expansion, per the report.
- The growth of UGC has outpaced other segments and “will likely see continued expansion, fueled by increased ad dollars and a robust creator economy,” the report says.
The industrys 12 biggest media and entertainment companies set another new contentspending record in 2024, paying out around $210 billion, up 4% on the year, according to an analysis by KPMG.Comc [+2725 chars]
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