News Summary

• Until recently, the playbook for digital visibility was simple: build a strong website, invest in SEO, and hope Google ranked you well enough to get noticed.
• But today’s travelers are searching in a new way through large language models (LLMs) These engines don’t return long lists of options like Google.
• Instead, they provide one or two direct answers.
• This shift means traditional SEO is no longer enough.
• We’ve entered the era of Generative Engine Optimization (GEO).
• GEO favors content that is fresh, authoritative, trustworthy, and conversational.