These marketing KPIs will help you predict and scale revenue growth by 10x
News Source : Hubspot.com
News Summary
- Most marketing dashboards are museums of past performance.
- Traffic is a lagging indicator of brand awareness, not a leading indicator of revenue growth.
- When traffic spikes, the marketing activities driving revenue are already 3-6 months in the pipeline.
- If you’re using traditional marketing KPIs to predict subscription business growth, you‘re driving while looking in the rearview mirror.
- The key to predictive marketing lies in understanding the difference between leading and lagging indicators and building your dashboard around metrics that predict future revenue changes.
As a marketer, youve likely encountered the dreaded prediction problem while tracking data to predict revenue growth. The prediction problem is the frustrating gap between having data and knowing w [+12339 chars]
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