American Expresss CEO unveils a big upgrade to its $895 Platinum Cardand explains how hes targeting Gen Z and Millennials

Image for article American Expresss CEO unveils a big upgrade to its $895 Platinum Cardand explains how hes targeting Gen Z and Millennials
News Source : Fortune

News Summary

  • American Express CEO Steve Squeri is giving Fortune an exclusive preview of the new and enhanced benefits in store for its Platinum cardholders.
  • The highly anticipated, forthcoming update, the first in four years, that they’ll unveil the morning of September 18.
  • The annual fee will rise from the current $695 to $895.
  • Squeri emphasizes that Amex is doubling-down on the pioneering foray it first made during the pandemic: Moving heavily into streaming, wellness, shopping, restaurants and other “lifestyle” areas.
Steve Squeri is superpumped on the new Amex Platinum Card refresh.On this afternoon in early September, the American Express CEO is giving Fortune an exclusive preview of the new and enhanced benefi [+6092 chars]

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