News Summary

• The real magic happens in the margins over morning coffee, during strategic lunch breaks away from the convention center chaos, and in carefully chosen evening spots.
• SOMA doesn’t just host conferences, it breathes them.
• The neighborhood’s DNA is built around facilitating connections, which is exactly what we do every day in our cross-cultural work.
• In Japanese business culture, relationships develop slowly, methodically, with careful attention to hierarchy and protocol.
• The coffee meeting has become the great equalizer, intimate enough for meaningful conversation, brief enough to respect busy schedules, and informal enough to bypass traditional barriers.