We are in the best position to guide customers to invest responsibly HDFC Securities Puneeth Bekal
News Source : Livemint
News Summary
- HDFC Securities has been around for 25 years, and Invest Right is our legacy app.
- The audience investing in any asset has now come down to 18-35 as compared to the previous cohort of 25-44 in the last five-six years.
- The risk appetite of Millennials and Gen Zs is much higher.
- Most of the platforms these audiences go to do not guide investors.
- This is why we wanted to get on channels like Reddit and Telegram so we can focus on guiding investors to invest responsibly.
Marketing is hard for stockbroking apps, as they worry about Securities and Exchange Board of India (Sebi) rules while chasing an increasingly younger investor with a seemingly endless risk appetite. [+5872 chars]
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