The AI Label Is on Everything Now Thats a Problem for Buyers and Home Brands Alike
News Source : CNET
News Summary
- IFA 2025 underlined how vital it is for consumer tech companies to tout AI.
- But when so many companies slap on that AI label, it starts losing meaning.
- Samsung brought all three of its AI brands to IFA, with Bespoke AI for appliances, Vision AI for home entertainment and Galaxy AI for its phones.
- The surge of AI branding creates another dilemma: Is AI actually worth it in the smart home?
- Are these AI-labeled features worth their often-higher prices?
If theres one thing I learned from Berlins 2025 IFA consumer tech show, itsthat AI has taken over marketing, too. Even with my smart home focus, it was difficult to find a new product or announce [+4863 chars]
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