News Summary

• Banijay Asia's Indian adaptation of "Rise and Fall" premiered Sept. 6 on Amazon MX Player.
• The show has emerged as the most-watched streaming series in India, according to Ormax Media.
• The format divides contestants into two starkly different worlds: Rulers enjoy a plush penthouse while Hustlers live in a basement.
• At the center of it all is host Ashneer Grover, whose sharp, unfiltered approach sets the tone for the entire production.