News Summary

• When Liquid I.V.
• launched their hydration products through Reddit advertising, they didn’t just see modest improvements.
• They cut their cost-per-action by 94% and generated a 17× return on ad spend.
• With traditional advertising costs climbing 40% year-over-year and customer acquisition becoming more challenging, Reddit marketing for e-commerce represents one of the most significant arbitrage opportunities available to growth-focused brands in 2025.
• The foundation of effective Reddit marketing begins with authentic community participation before any promotional activity.