Connected TVs, multidevice plans growing but OTT business still driven by lowcost mobile subscriptions

Image for article Connected TVs, multidevice plans growing but OTT business still driven by lowcost mobile subscriptions
News Source : Livemint

News Summary

  • For a large portion of the market, affordability remains king.
  • The majority are likely to stick to budget-friendly, single-device plans, valuing accessibility over bells and whistles.
  • Price hikes by leading platforms, as has recently been the case with players like Amazon Prime Video, could encourage a shift among premium users towards higher-tier plans.
  • People who prefer premium viewing, that is ad-free, in 4K, and multiple devices, often find the higher-cost plans worthwhile.
NEW DELHI Despite the increasing penetration of connected television sets and the conversation around OTT viewing now turning into a family or community experience, streaming platforms say Indi [+5252 chars]

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