News Summary

• The Digital Performance Gap is the measurable distance between your online potential and actual business outcomes.
• Most companies are leaking performance through misaligned teams, disconnected key performance indicators (KPIs), outdated platforms, or siloed operations.
• It’s time for executive leadership to own web performance as a measurable, managed business function.
• When the C-suite doesn’t take web performance seriously, the costs compound.
• Even companies that only exist online often fail to fully leverage the very platform that drives their value.