News Summary

• Women’s soccer was often seen as a nice-to-have, not a must-have.
• Parity, a sports marketing and sponsorship platform focused on professional women athletes across 85 sports, ran a survey on women's sports fandom in the U.S.
• The survey found that more than one in four fans of women's soccer have made a purchase because of a brand's sponsorship, making them 58 percent more likely to do so compared to fans of other women’S sports.