News Summary

• At least eight women’s pro leagues have launched in the past three years.
• Basketball is leading the surge, with college standouts like Caitlin Clark becoming household names.
• Good salaries and financial incentives may attract star players who could draw crowds and all-important TV deals.
• Analysts warn that exposure on television doesn’t guarantee success, and that a solid social media presence, strong branding and community development are imperative — along with a dose of good luck.
• The WNBA, whose players have negotiated charter flights in recent years and are currently seeking major salary boosts, began 29 years ago fighting for support and visibility.