News Summary

• Gone are the days of forecasting growth solely on the number of visitors coming to a website.
• Today, lower traffic might actually be better than driving a plethora of unqualified, uninterested leads to your website.
• Average website conversion rate across 14 different industries is a dismal 3.3%.
• For every 1,000 visitors, fewer than 25 of those will actually convert.
• The new goal must be to create valuable, intent-focused content that targets long-tail queries, offers helpful information, solves a problem, and is well-written.