News Summary

• Every business owner should make the most of their LinkedIn profile.
• Use the various features available to give yourself the best chance of converting your viewers into leads or customers.
• A highly optimized profile could be the difference between a lead making contact with you - or not.summarize in 5 sentences: ByChelsea Tobin, Contributor.
• LinkedIn is now one of the most powerful platforms for business owners and entrepreneurs looking to grow their personal brand, get visible in front of customers and people of influence.