Customer Relationship Marketing Nicola Mather On Building Connections

Image for article Customer Relationship Marketing Nicola Mather On Building Connections
News Source : Welovesalt.com

News Summary

  • Nicola Mather, CRM Director at Experian, shares her journey from leading global CRM projects at PayPal and Skype to building a data-driven CRM function from scratch.
  • She explores customer relationship marketing’s growing role across product and marketing.
  • Nicola shares how brands can create meaningful, trust-led relationships with every customer – loyal, disengaged or dormant.
  • Murrie Christie sits down with senior leaders in the CRM space to unpack #AllThingsCRM, from the latest industry trends and hiring insights to career advice and the future of customer relationship management.
Nicola Mather, CRM Director at Experian, shares her journey from leading global CRM projects at PayPal and Skype to building a datadriven CRM function from scratch. She explores customer relationshi [+7864 chars]

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