IPL for Gen Z Cricket, commerce, and connected screens

News Source : The Times of India

News Summary

The Indian Premier League has evolved into a significant social and commercial hub for India's Gen Z, with 85% following the tournament.
A considerable portion actively participates in fantasy sports leagues, driven primarily by the opportunity to win money rather than testing their sports knowledge.
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For Indias Gen Z, the Indian Premier League (IPL) is no longer just a cricket tournament. It has become a multilayered experience where entertainment, peer interaction, gaming, and commerce come tog [+2779 chars]

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