Taylor Swift Appearance On New Heights Hits Half A Billion Views

News Source : Forbes
News Summary
- Swift’s appearance produced 379 million video views on Instagram and 61.6 million views on X, while TikTok saw 34.5 million views.
- The full podcast episode on YouTube generated 13 million views (and counting) alone, surpassing the prior podcast episode record for “New Heights.” At one point, there were around 1.3 million concurrent viewers on YouTube during the two hour live stream.“A significant portion of those viewers were watching on a big screen in their living room, the same way they’d watch a Diane Sawyer interview or a primetime special with a world leader,” noted Nick Cicero, Founder of Mondo Metrics.
NEW YORK, NEW YORK OCTOBER 11 Taylor Swift (L) and Travis Kelce are seen in SoHo on October 11, 2024 in New York City. (Photo by TheStewartofNY/GC Images)GC ImagesTaylor Swift captivated the I [+3217 chars]